snubbr.com

Sony A series television
Lately I seem to be inundated with television commercials for the Sony A series DSLR's. The ad shows video of a guy sitting on a bench, holding a camera with a large zoom lens in his lap. He's looking at the tilted lcd and taking photo's of children playing. The audio is suggesting photography is better if you don't have to look through an optical viewfinder..

I find this disingenuous marketing..

In any sort of moderate bright light, or motion of children running around this is not an optimal technique, nor will it work well in many simpler circumstances..

The technique is not optimal for a steady shot no matter how good the camera stabilization. It's a netherworld between a waistlevel finder on a medium format camera and a good optical viewfinder held up to the eye. I consider it pandering to newbies that don't know any better...

Comments (7)

Where are you seeing this commercial, this is big news if Sony is actually putting out commercials in the US...

Comment #1

IIRC it's the History Channel. I cringe every time I see it. Bad habits are being taught. I think this commercial is a foot gun...

Comment #2

Mrxdimension wrote:.

Lately I seem to be inundated with television commercials for theSony A series DSLR's. The ad shows video of a guy sitting on abench, holding a camera with a large zoom lens in his lap..

Generally speaking cameras are likely much steadier in the lap than when lifted up to the eye.You didn't know this?.

What is more surprising is the guy being shown photographing children in a fashion that doesn't announce the activity so much as conventional camera wrangling.... because I would have thought that would generate outrage!!!Regards,Baz..

Comment #3

Barrie Davis wrote:.

Mrxdimension wrote:.

Lately I seem to be inundated with television commercials for theSony A series DSLR's. The ad shows video of a guy sitting on abench, holding a camera with a large zoom lens in his lap..

Generally speaking cameras are likely much steadier in the lap thanwhen lifted up to the eye.You didn't know this?.

Yes. A waist level finder with the camera body braced to the photgrapher's body and properly cradled would be more steady than an eye level finder..

That's not at all how the person in this commercial is holding the camera. Think of his position as elbows resting on his knees with the camera forward of that position. I tried something similar when I got my first P&S with a tilt/swivel screen. That technique doesn't work well, at least for me. However it is better than the arms extended at face level technique...

Comment #4

Mrxdimension wrote:.

Yes. A waist level finder with the camera body braced to thephotgrapher's body and properly cradled would be more steady than aneye level finder..

Yes.. (see below)..

That's not at all how the person in this commercial is holding thecamera. Think of his position as elbows resting on his knees withthe camera forward of that position. I tried something similar wheni got my first P&S with a tilt/swivel screen. That technique doesn'twork well, at least for me. However it is better than the armsextended at face level technique..

Yeah.... Hmmm... Maybe (shrugs) .

Bear in mind that just being closer to the ground will reduce the potential for sway, as compared with standing up and holding the camera at the *top* of the body..

Also, the support of the bench to the mass of the photographer's body will make a further contribution to increased steadiness, compared with a freestanding adult..

Finally, it's worth remembering that these Sony cameras have a development of the sensor based Anti Shake system pioneered by Konica Minolta that's reputed to be pretty effective.Regards,Baz..

Comment #5

Barrie Davis wrote:.

Bear in mind that just being closer to the ground will reduce thepotential for sway, as compared with standing up and holding thecamera at the *top* of the body..

Also, the support of the bench to the mass of the photographer's bodywill make a further contribution to increased steadiness, comparedwith a freestanding adult..

Finally, it's worth remembering that these Sony cameras have adevelopment of the sensor based Anti Shake system pioneered by KonicaMinolta that's reputed to be pretty effective..

Yes, I'm a fan of stabilization. It really does make a difference in the right circumstances and with already good technique. If I were in the commercial (and didn't break the video camera lens, haha), I'd have used the bench itself plus the in-body stabilizer. If you see the advert you'll know what I'm talking about. No argument, if you're going to use live view a tilt and swivel lcd is very useful in some cases. Contriving a use based on a poor technique rubs me the wrong way..

I think we pretty much agree on the big points, possibly not all of the specifics. So be it...

Comment #6

Mrxdimension wrote:.

I think we pretty much agree on the big points, possibly not all ofthe specifics. So be it..

Yeah.. Pax, eh? (I'll keep my eyes peeled for the ad here in UK)Regards,Baz..

Comment #7

Click Here to View All...

Sponsored Amazon Deals:

1. Get big savings on Amazon warehouse deals.
2. Save up to 70% on Amazon Products.


This question was taken from a support group/message board and re-posted here so others can learn from it.

 

Categories: Home | Diet & Weight Management | Vitamins & Supplements | Herbs & Cleansing |

Sexual Health | Medifast Support | Nutrisystem Support | Medifast Questions |

Web Hosting | Web Hosts | Website Hosting | Hosting |

Web Hosting | GoDaddy | Digital Cameras | Best WebHosts |

Web Hosting FAQ | Web Hosts FAQ | Hosting FAQ | Hosting Group |

Hosting Questions | Camera Tips | Best Cameras To Buy | Best Cameras This Year |

Camera Q-A | Digital Cameras Q-A | Camera Forum | Nov 2010 - Cameras |

Oct 2010 - Cameras | Oct 2010 - DSLRs | Oct 2010 - Camera Tips | Sep 2010 - Cameras |

Sep 2010 - DSLRS | Sep 2010 - Camera Tips | Aug 2010 - Cameras | Aug 2010 - DSLR Tips |

Aug 2010 - Camera Tips | July 2010 - Cameras | July 2010 - Nikon Cameras | July 2010 - Canon Cameras |

July 2010 - Pentax Cameras | Medifast Recipes | Medifast Recipes Tips | Medifast Recipes Strategies |

Medifast Recipes Experiences | Medifast Recipes Group | Medifast Recipes Forum | Medifast Support Strategies |

Medifast Support Experiences |

 

(C) Copyright 2010 All rights reserved.