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Http://news.yahoo.com/s/ap/20071025/...idate_vs__beer.

PORTLAND, Ore. - The Boston brewers of Sam Adams beer objected when they learned that a mayoral campaign here included Web sites invoking the name of their product.

What they didn't realize is that Sam Adams is also the name of the candidate  and has been since before the beer hit the market.

The Portland Sam Adams, a mild-mannered bicycle rider, is a far cry from the Boston Sam Adams, a patriot, brewer, rabble-rouser and business flop of Revolutionary War times. The second cousin to former president John Adams inherited the brewery, and it failed several years later.

When Mayor Tom Potter said he wouldn't seek re-election last month, City Commissioner Sam Adams jumped into the nonpartisan race. So far he's the only candidate.

Enterprising KEX radio hosts Mark Mason and Dave Anderson registered the Web addresses http://www.samadamsformayor.com and http://www.mayorsamadams.com, promising to give them to Adams if he discussed his political future on their show. Adams did.

The letter from Boston Beer Co. came to Anderson last week.

"Boston Beer has used the trademarks SAM ADAMS and SAMUEL ADAMS since 1984," said the letter, which asked Anderson to surrender the Web sites.

The radio hosts have responded by broadcasting the sound of a listener pouring Sam Adams beer in the toilet.

Portland's Sam Adams is both amused and concerned. His campaign staff consulted lawyers Tuesday.

The slogan "Sam Adams for Portland Mayor" is already on his Web site (http://www.samforpdx.com) and soon may grace yard signs and bumper stickers for the 2008 election. "They say they've been using this trademark since 1984," Adams said. "I've been using it since 1963.".

Boston Beer's Helen Bornemann said she didn't know there was a real Sam Adams running for mayor when she sent the letter.

The brewery has previously run "Sam Adams for President" marketing campaigns, albeit 200 years late. She said she feared someone was copying the advertisements. Bornemann said she's willing to discuss Adams' use of his name on his Web sites "probably for the length of the time the election is being held.".

My note: I would tell the beer company to pound salt, no need to discuss the use of my name...

Comments (5)

Well, the current real Sam Adams stood up...and poured beer down the toilet.

If he wins his mayoralty campaign, he can thank the beer maker for extra PR...

At no extra cost...

Comment #1

"Bornemann said she's willing to discuss Adams' use of his name on his Web sites "probably for the length of the time the election is being held."".

Ha. Get f*cked is what I'd tell her...

Comment #2

There wa a great line on another forum for a response we would all like to say, it was finnier than hell. I like she is being "gracious" to discuss on how he can use his name in the future...

Comment #3

It would be funny as hell to see this go to court or a WIPO and the beer company explaining why the guy can't use the domain.

I wonder if they would try and bar him from trying to get elected as it infringed their trademark...

Comment #4

Why do I have a feeling this one was registered in "bad faith"?..

Comment #5


This question was taken from a support group/message board and re-posted here so others can learn from it.

 

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